CodeCaching in Munich
As the first company in Germany 1&1 Internet AG is launching a recruiting game via a smartphone app. Because of the increasing competition for qualified graduates and IT professionals, 1&1 wants to draw attention to itself and inspiring students, graduates and experienced IT professionals for the company.
From August to October technically savvy scavenger hunters can make for an exciting hunt for QR codes in Munich. All they need is to download the 1&1 CodeCaching app for iOS or Android in their app store. CodeCaching is an electronic treasure hunt or scavenger hunt, where questions in technical issues must be answered correctly. If participants manage to do so within the specified period, they will be invited to the exclusive CodeCaching night. But also after every correct answer the participant will be rewarded: There is, for example, a coffee shop, a trendy bar or a cinema, in which the participants have to scan a QR code and get a free drink or a free coupon for it.
The functions and codes of this game include specifically IT-related questions on the topics of Java, PHP, front end and system administration, all of which were collected by 1 & 1 experts. Only those who answered at least three questions correctly, has a good chance to take part in the CodeCaching night.Â
1&1 CodeCaching is not the first creative recruiting campaign of the company. For several years now, the IT specialist at events such as “Catch the job“, “IT Geocaching”, “Nerd Night” and “root-night” to the mix of technical exchange in an informal atmosphere and the search for potential new employees.
